Embold - Influencer marketing solution
Influencer Marketing Platform
The Embold influencer marketing platform gives advertisers all of the tools they need to find influencers and run successful collaborations.
Managed Campaigns
Influencer marketing strategy built to scale without adding any additional work to your plate. Allow our team to build and execute a highly impactful strategy for your team.
Improvements
I optimized the influencer management interface for a SaaS company by implementing user-driven enhancements:
Enhanced functionality with filters for campaign status, compensation, platforms, and content type.
Modernized design featuring soft edges and shadows for a polished look.
Streamlined user experience by relocating the messaging tab to the bottom for space efficiency.
Introduced a convenient 'Download Content' feature in spreadsheet format for advertisers."
Calgary, Canada
Marketing SAAS
Challenge
Tasked with revitalizing a SAAS product, I embraced the challenge as the lead Product Designer. The existing interface lacked modernity, and user engagement, as reflected by retention rates, needed a significant boost. The mission was clear: redesign hundreds of screens, develop a comprehensive design system, and apply user-centric principles to transform the product's user experience.
Results
Design System Mastery:
Challenge: Crafting a design system to maintain visual consistency across a vast array of screens.
Results: Developed a robust design system that not only ensured coherence but also laid the groundwork for a fresh, contemporary aesthetic.
UX Research Power:
Challenge: Understanding user pain points and preferences to inform design decisions.
Results: Executed thorough UX research, integrating findings into the redesign for an interface that resonated with user needs.
Screen Redesign Triumph:
Challenge: Overhauling hundreds of screens to enhance clarity, consistency, and accessibility.
Results: Implemented a seamless flow, ensuring an intuitive user journey and a revitalized visual appeal.
Retention Rate Revolution:
Challenge: Addressing low retention rates through strategic design changes.
Results: Achieved a notable increase in user retention, demonstrating the impact of a well-designed, engaging user experience.
Collaboration and Iteration Success:
Challenge: Balancing collaboration with cross-functional teams while iterating on design.
Results: Fostered a collaborative environment, incorporating feedback loops that enriched the final product and ensured alignment with both business goals and user expectations.
User-Centric Transformation:
Challenge: Aligning the redesign with user workflows and expectations.
Results: Placed users at the core of the redesign, resulting in a product that not only looked modern but seamlessly integrated with user needs and behaviors.
Conclusion
In conclusion, the redesign journey of the SAAS product stands as a testament to the transformative power of user-centric design and strategic thinking. From crafting a robust design system to overhauling hundreds of screens, the process was a meticulous exploration of user needs and modern design principles. The iterative approach, fueled by collaboration and continuous refinement, resulted in a visually appealing and intuitive product. The successful implementation of retention rate strategies speaks to the tangible impact on user satisfaction. This project not only achieved its goals but serves as a lasting example of how thoughtful design, rooted in user understanding and supported by an iterative process, can elevate the user experience and drive positive outcomes.